Our campaign to bring the borough together: Give Where You Live
What is Give Where You Live?
To mark National Loneliness Awareness Week, we promote our Give Where You Live campaign from June to September. We encourage local businesses, schools and residents to get involved in fundraising and donating to the campaign, to help us reach more residents in need.
“There is nothing worse than the feeling of isolation. We all have to feel we belong to the local community...”
Mary, Local resident and Age UK K&C member
Kensington and Chelsea is a borough usually associated with affluence and wealth, but it also has areas of severe deprivation and significant inequalities. You may not know that K+C has:
- K+C has the worst rate of school exclusions in London, meaning significant numbers of young people’s life chances are hindered, every year, from a lack of access to mainstream education. Sadly, there is a well evidenced pathway from school exclusion to unemployment, youth violence and ultimately, prison. Coupled with this 1 in 4 children live in poverty.
- K+C is in the lowest 20% of Local Authorities for mental health performance, with levels of anxiety significantly above national and London averages, exacerbated by both the Grenfell Tower tragedy and the Covid-19 pandemic. There are also huge disparities in life expectancy between the least and most deprived residents, from street to street.
- The unemployment rate in K+C is 50% higher than the London average and even when in work, this is by no means a guarantee out of poverty, with 1 in 5 workers reported as living in poverty.
Where the donations go
- £15 could pay for a young child struggling with literacy to attend a Saturday reading class
- £20 could pay for an isolated person to join an arts and crafts session and meet new people
- £50 could buy sports equipment for a youth centre